Incognito became the first-ever CBD beverage brand to sponsor a car on the national F1 racing circuit, sponsoring MDK Motorsports driver Chris Bellomo in the Pro-Am division of the 2023 Porsche Carrera Cup at Circuit of the Americas in Austin, Texas, October 20-22, 2023.
Bellomo’s Porsche 922 car featured Incognito’s distinctive logo, playful graphics and “Sneaky Good” tagline.
Bay Area-based driver Bellomo achieved two of his best finishes of the season in two consecutive races, taking the podium twice with 2nd and 3rd place finishes in his division.
